Skills development part 2

Now i have completed my Preliminary Project of the iPod advertisment i have increased my skill set. this means i have learn't new information wich can help me in the future create an even more proffesional project.
One of the following skills i have learn't in the production process of making the advert features the use of adding special effects to the video time-line. For example, the additive dissolve effect was used consitantly as it was seen to be a smooth and proffesional transition which stood out. The fact that this effect is used often in Tv adverts today that also look proffesional, confirms the reason why the transition was chosen.
I have also learn't how to overlay titles ontop of the video. This was learn't during the process of adding the name of the product (iPod) over the video and adjectives used to entise veiwers. This is feel will help me in the future to even the finest detail in the main project such as the credits on a music video.
I have also learn't how to syncronise the video in time with the background music. I feel this made an impact on the video, whilst making it professional, by making certain titles stand out. I feel this will be useful in the main project due to the fact a music video will need the lyrics which are in time with the talents voice. (Lip-Syncing).
I have also learn't how to direct the actual fiming of the footage more thouroughly. Previously problems encountered included the size of certain clips being too short and the lack of extra footage to add as a backup. However this time around the overall filming process was alot more clarified in its filming and accurate in what actually needed to be filmed. I feel this will be important for the main project as the use of footage needed to be in time with the talents lips will be vital for the video to look professional.
I have also learn't how to cut, add and import special effects ontop of the audio. These special effects include the use of fading sound in certain and specific places and raising the overall volume of that selected clip.