The first shot we see is a long, establishing shot, looking through a jagged edged frame – e.g. cardboard box. As this is the opening shot, the mise en scene featured helps to establish the nature and genre of the video by the connotations portrayed by the make-up of the shot. This includes technical aspects, which help to overview the songs attitude and meaning, thus connoting simplistic style with its audience. In this case, the shot is shown to connote a rugged, classic and original style which is later shown to match with the genre of music.
The lighting has been edited to look over exposed, with a high level of gamma. This helps to make the video stand out by mixing redundancy with entropy, helping to give its own identity by amplifying technical opposites. In this case we can see that the actor on stage looks far more pin-pointed than and relative to the song than it would without this effect. This results in the viewers attention being attracted.
The entire shot is still, portraying to the audience that they are hidden (looking through a peep-hole). This may be used to help identify a true portrayal of the band and its music, rather than it having been covered up by brushing effects etc. This basically meaning that the original and ultimate features of the video are shown in their true light. Overall this helps to give a true representation of the band and its image.
Apart from the sound of footstep, the video begins from silent. This helps to draw attention onto the character on the screen by helping to establish a point of interest though the use of audio. Again this untouched style helps to build its opening influence, by helping the audience identify the style and nature of the video.
In terms of visual effects, the shot is fairly basic. This helps to portray the nature of the genre, e.g. if the video were full of multi-coloured special effects, the genre may be identified as Electro.
The entire Music Video has been edited into Black and White. This helps to establish the era of video as well as adopting mechanical, low-tech techniques, to help enforce an individualistic style to the audience.
In the next shot we get a close up, aerial shot of a vinyl record player. The use of this camera shot helps to identify intricate details across to the audience, which establish more relevance than just the entire object being filmed. In this case the use of the ne
edle on the record is placed just as the music starts. This portrays roar and classic rock music as a record player is usually identified as being unique, but also how vinyl records are known to be the best way to hear music. The Close Up shot composed throughout, shows the action being carried out on the record player – where it is switched on etc.
Noises, such as the scratching of the needle against the vinyl, and the clunk sound of the player being turned on, help to highlight and identify details with more significance. This helps the audience become familiar with the style and genre of music before the actual track has begun to play.
This is a fairly common shot in most music videos as it helps to avoid redundancy. The shot is also conveyed as fairly amplifying in terms of the artistic approach captured – meaning that This helps again to attract the audience into the video and help add another layer/meaning to the song.
Here we are returned to the original shot, with instead, the lead singer of Oasis featured. The shot cross dissolves in from the previous, allowing a fluid and coherent relationship between the record player and the music being played by the singer.
The singer is positioned in the middle of the stage, which allows attraction to be centred upon him. The music now starts in time with the actor. The camera jump cuts from a long shot, to medium; and then to a close up.
The cuts also switch on the beat of the music. This gives an alternate, post productive feel to the video; by the way the video is built upon an informal structure. This helps connote the genre and style of the band by the way the camerawork and editing seems unprofessional, when truly these effects are purposeful. This technique is therefore used to gain recognition with its audience by reflecting connotations between the video and the band e.g. (Video doesn’t follow the rules of camera work – band is unruly).
Here is the full Music Video:
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